What is a trademark?
Australia,Business,Intellectual Property,Regional Law

Reading Time: 5 minutesA trademark refers to any ‘sign’ such as a word, phrase, symbol, image, shape, sound, smell, colour or combination of things that identifies and differentiates the goods or services of one trader from the similar goods or services of other traders.  A registered trademark gives the owner rights to use the trademark as registered (and […]

How Can I Protect My Trademark Overseas?
Australia,Business,Intellectual Property,Regional Law

Reading Time: 7 minutesMost business owners don’t enjoy dealing with the legal side of their company as it can be quite overwhelming having to deal with matters such as legal protection. Many business operators are inexperienced in the area of intellectual property such as, trademarks, copyrights and patents and are often unaware they should register a trademark for […]

How Long Does an Australian Trademark Last?
Australia,Business,Intellectual Property,Regional Law

Reading Time: 6 minutesThe ideal option for protecting your brand is to register a trademark. Trademark registration goes a long way in protecting your brand name or other distinctive sign (such as a logo, business name, distinct packaging get up) in respect of your goods or services from potential infringers, as well providing you legal protection.  If you’re […]

Protecting your Graphical User Interface (GUI)
Business,Intellectual Property

Reading Time: 8 minutesProtecting your Graphical User Interface (GUI) – what are your options? Whether in relation to gaming, communication, payment, or even an amalgamation of multiple functions, technology companies are leveraging on the use of mobile applications (“apps”) to reach a massive audience of smartphone users. A critical factor determining public reception to an app is its […]

Structuring successful partnerships for your startup
Business,Business Advice,Startups

Reading Time: 10 minutesPartnering with a partner in a mutually beneficial strategic partnership can be valuable to any startup to charge their growth. It is important to structure these partnerships to safeguard the interest of both sides, especially when it is a deeper partnership where more there might be more confidential information being exchanged. At the same time, […]